How to Write a White Paper

Hoffman Marketing Communications, Inc., is a widely recognized expert at the craft of writing white papers. Their senior writers have published numerous articles that:

• Answer the question, "what is a white paper"
• Explain how to write a white paper
• Draw from Hoffman's many years of experience and best practices for writing white papers

These "best practice" articles have been published on numerous Web sites, in books, and in journals, including Robert Bly's "White Paper Marketing Handbook," ProductMarketing.com, SalesVantage.com, the American Marketing Association, Bacon's Navigator, MarketingProfs.com, and others. The following are a few samples of these articles and best practices for writing white papers:

How to Write a White Paper: The Five Laws
Developing an Objective, Informative White Paper
How to Write White Papers that Drive Sales
A Closer Look at White Paper Definition