White Papers: #1 Lead Generation Tool

Marketing experts consistently rank white papers as one of the best ways to generate leads, demonstrate thought leadership, and educate/inform potential customers. For example, in a 2007 KnowledgeStorm/MarketingSherpa survey, 80% of users (the highest ranking) were willing to register online for a white paper. While high quality white papers help achieve various marketing goals, mediocre white papers can undermine these goals. How do your white papers compare to those of your competitors? Can your in-house personnel produce high quality white papers quickly?

Consider outsourcing to the white paper writing experts. Hoffman Marketing Communications, Inc. specializes in writing white papers. Over its 23-year history, Hoffman has written white papers for over 60 technology clients around the world.

White paper writing is Hoffman’s primary business:

• Hoffman has developed more than 100 white papers in the last few years alone.
• Hoffman custom develops each white paper to meet specific client needs.
• Hoffman white paper writers average 15 years of high-tech writing and marketing communications (marcom) experience.

Outsourcing white paper writing projects to Hoffman:

• Saves time
• Improves white paper quality
• Improves lead generation
• Frees up staff for other important tasks

Need the Best White Paper Writers for Your Project? Developing high quality and technically accurate white papers and marketing communications (marcom) materials requires specialized skills. Learn more about strategic white paper writing services for effective marketing. Contact Us