Success story example and sample success story.

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Case Studies. When potential customers read business case studies (also called success stories), they can empathize with the challenges faced, thus stimulating interest in the offered solutions. Hoffman senior writers have developed hundreds of case studies for our clients. Following are a few examples.

Case Study Articles

Despite the benefits that case studies offer, some marketing departments do not take full advantage of their potential. At the same time, poorly organized or written case studies reflect negatively on the organization. Hoffman addresses these and related issues in its four-part series of articles on case studies.

Top Seven Reasons to Write Success Stories
Addressing Common Objections to Writing Case Studies
How to Write a Case Study
Case Study Outline

A synthesized version of the content in these four articles, authored by Hoffman, appeared in a case study article in the 2006 issue of productmarketing.com.