- These articles explain how to write a sales guide. Our sales guide writers crafted these articles based on their many years of experience writing technical sales guides and business sales guides. The technical sales guide outline is a generic outline, developed by Hoffman, that can be tailored to specific client needs. Hoffman Technical Sales Guide Outline
- Hoffman wrote a series of technical sales guides for HP's business-to-employee (B2E) portal solutions that provide technical information about HP's hardware, software, custom development, and consulting services for enterprise B2E portals.
- Hoffman completed a suite of business sales guides for HP's Enterprise Commerce Solutions area. The comprehensive sales kit represents a synthesis of third-party software products, as well as HP's own software, hardware, and service solutions. Hoffman's unique and highly organized content organization scheme adopts a solution-selling approach, which is most appropriate for presenting this type of complex business solution at an executive level.
- Hoffman developed content and comprehensive speaker's notes for 22 sales presentations for HP's Network Storage Solutions Organization. Presentation topics included direct-attached storage, network-attached storage, and storage area networks.
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Article: Effective Sales Presentations
