Business sales guide writer develops sales guide outline

See Our Work

Sales Guides. Hoffman Marketing Communications excels in the area of writing sales guides as well as the text component of other sales tools.

  • These articles explain how to write a sales guide.  Our sales guide writers crafted these articles based on their many years of experience writing technical sales guides and business sales guides.  The technical sales guide outline is a generic outline, developed by Hoffman, that can be tailored to specific client needs.
  • Hoffman Technical Sales Guide Outline
    Article: Competitive Information and Sales Guides
    Article: Six Common Sales Guide Mistakes
    Article: Effective Sales Presentations

  • Hoffman wrote a series of technical sales guides for HP's business-to-employee (B2E) portal solutions that provide technical information about HP's hardware, software, custom development, and consulting services for enterprise B2E portals.

  • Hoffman completed a suite of business sales guides for HP's Enterprise Commerce Solutions area. The comprehensive sales kit represents a synthesis of third-party software products, as well as HP's own software, hardware, and service solutions. Hoffman's unique and highly organized content organization scheme adopts a solution-selling approach, which is most appropriate for presenting this type of complex business solution at an executive level.

  • Hoffman developed content and comprehensive speaker's notes for 22 sales presentations for HP's Network Storage Solutions Organization. Presentation topics included direct-attached storage, network-attached storage, and storage area networks.