Web Site Copywriting. Hoffman Marketing Communications has furnished Web site copywriting services to Symantec, SonicWALL, OneSecure, Trigen, and other companies seeking to provide their Web site visitors with concise, compelling copy in an audience-appropriate style and tone. Companies that outsource Web site copywriting to Hoffman can focus on their core competency, assured that their Web sites contain accurate, persuasive information that is relevant to the reader and aligned with the company's positioning and business goals.
- Hoffman provided Web site copywriting and project management services for the entire Symantec partners section of their new Web site. This Web site copy includes approximately 150 Web pages that span the process of becoming a Symantec partner, types of partners, requirements and benefits of each partner type, news items and success stories for each type, sign-up processes, and other information. In a highly structured approach, Hoffman input the copy into Microsoft Word templates that were imported directly into a content database. The content was then automatically populated into 15 different Web page templates that defined the design of each page.
- Hoffman recently completed development of the copy for a new web site for Circadence Corp.
- Hoffman worked with BPC Banking Technologies, a global financial software company, to create copy for a 30-page web site with average page lengths of 100-300 words. The web site explains the company's mission and objectives and provides an overview of SmartVista - BPC's suite of end-to-end e-payment solutions. Hoffman gathered the content mainly by conducting multiple interviews with key BPC personnel and by reviewing existing marketing collateral. The task included review of existing materials, telephone conferences with client personnel, synthesizing information, outlining, writing, and incorporating comments in several drafts.