Hoffman’s efficient white paper development strategy—illustrated in the diagram below—ensures that your project receives the same professional attention you'll find reflected in the documents in Hoffman’s portfolio.
The first step in white paper development is to define the deliverable. The second step in the white paper process is a kick-off meeting or conference call. The process continues as Hoffman gathers and synthesizes the information you provide; in some cases, this step involves on-line research.
Next, Hoffman drafts a white paper outline for your approval and then submits the first draft for your review. Hoffman then incorporates your comments and feedback into the white paper while submitting illustration ideas. Throughout the process, Hoffman works with a designer you designate to ensure that the words, illustration, and document layout and design work together effectively.
Download Hoffman’s capabilities brochure or contact Hoffman at (408) 778-5664 or by email at info@hoffmanmarcom.com to learn more about how Hoffman Marketing Communications' services can help you reach—and exceed—your business communication goals.