Steve HoffmanPresident and CEO
Steve Hoffman is president, CEO, and founder of Hoffman Marketing Communications, Inc. Under his direction, Hoffman Marketing Communications has gained a widely recognized reputation for providing high quality writing services, on time, and within budget constraints in a broad range of high-tech industries. Steve is responsible for development of his firm's highly successful virtual business model, adopted in 1999, in which highly talented senior writers are recruited nationally and work full-time from their homes. For 24 years, Steve has combined a technical engineering background with an understanding of business issues and technologies for high-tech companies to create marketing materials on complex topics. His award-winning deliverables appear in the form of marketing brochures, white papers, newsletters, fact sheets, case studies, trade journal articles, reports, and other types of documents, as well as Web site content. Steve has personally authored over 50 technology and business white papers, and is a recognized expert in this field. In addition to specific publication services, he has planned and managed entire publication programs; advised on publication needs; and tailored publications to particular clients. Steve received a B.S. and M.S. in mechanical engineering from Stanford University.
Steve BosakSenior Writer
Steve Bosak has spent over 20 years in high technology as a writer, editor and marketing communications specialist. He has worked at Palindrome Corporation/Seagate Software, Zenith Data Systems, and Sphere Communications developing white papers, brochures, case studies, newsletters, spec sheets, applications notes, technical presentations, and market analysis reports for business to business enterprise customers. As a freelance consultant, he has developed marketing communications, public relations collateral, and technical training materials for Cisco Systems, Intel, Novell, Crossroads Systems, Double-Take Software, and many other clients on network, security, storage, call center, and IP telephony technologies. His client marketing communication deliverables range from sell sheets to white papers and customer survey analyses. Steve began his career as a technology reporter and freelance journalist, publishing articles in magazines such as BYTE, PC Tech Journal, PC Magazine, PC World, Microsystems Journal and the Chicago Tribune, among many others. The CD-ROM Book, which he co-authored, was a best-seller for Prentice-Hall, and was translated into Italian and Chinese. He holds a BA from Columbia College of Chicago and an MFA from the University of Arkansas; both degrees are in English and Communication.
Justine BrownSenior Writer
Justine Brown is a veteran marketing/communications professional, award-winning writer, researcher, journalist, and editor who specializes in a wide range of business and technology topics. Over her 20-year writing and editing career, she has become widely regarded for producing high-quality content on complex topics under tight deadlines. Adept at working virtually with clients round the world, Justine is an expert at promoting a company’s thought leadership, market position, and branding through her writing. Justine started writing successfully for publication at age 14. Later, she became the editor of two technology publications, California Computer News and Government Technology. Seeking new challenges beyond journalism, Justine moved into marketing/communications, PR and media relations, working for education technology company PASCO, and later for Big Four accounting firm Deloitte. Justine spent almost seven years at Deloitte as a senior marketing manager, leading marketing communications strategy, planning, and execution for the national state government practice. Among other deliverables, Justine researched and wrote technical white papers, articles, collateral, web copy, newsletters, case studies, by-lined articles, op-eds, and podcast scripts. Justine has also written freelance for magazines including CIO, Smart Computing, Comstock’s Business, Logistics Technology News, Engineering News Review, Converge, T.H.E. Journal, and Access, as well as for corporations such as Microsoft and Nokia. She is also proficient at managing web sites, online communications, blogs, and social media campaigns. Justine was awarded an APEX Award for Magazine and Journal Writing in 2002 and was selected as one of Folio magazine’s “30 Under 30” for up-and-coming writers and editors.
Barbara ClavanSenior Writer
Barbara Clavan comes to Hoffman Marketing Communications with more than 20 years of experience as a technology marketing writer and consultant. She has provided strategic services across multiple industries, always emphasizing clear vision, a strong grasp of technical detail, and a desire to lead rather than simply echo the marketplace. Barbara’s work has contributed to key business-to-business sales and marketing initiatives for Sun Microsystems, Cisco, Sybase, Ariba, Wolters Kluwer, Allscripts, Thomson Reuters, Hitachi Data Systems, Vignette, Autodesk and many others. She has managed large-scale case study programs for several major enterprises, and has consistently delivered effective white papers, corporate and product brochures, positioning guides, sales presentations, application and product briefs, data sheets, web copy, magazine articles, newsletters, analytical reports, press releases, and other sales and marketing collateral. Her expertise extends to customer research scripts and interviews, along with associated executive reports and testimonials. In the past, Barbara has held creative and managerial positions with healthcare publishers, graphic design firms and financial institutions. She also achieved a rare distinction by publishing several crossword puzzles in The New York Times. Barbara received a B.A. in Political Science from San Francisco State University, and in her early years taught in public and private secondary schools, holding credentials in English and Government.