Senior Writers

Steve Hoffman

President and CEO

Steve Hoffman is president, CEO, and founder of Hoffman Marketing Communications, Inc. Under his direction, Hoffman Marketing Communications has gained a widely recognized reputation for providing high quality writing services, on time, and within budget constraints in a broad range of high-tech industries. Steve is responsible for development of his firm's highly successful virtual business model, adopted in 1999, in which highly talented senior writers are recruited nationally and work full-time from their homes. For 24 years, Steve has combined a technical engineering background with an understanding of business issues and technologies for high-tech companies to create marketing materials on complex topics. His award-winning deliverables appear in the form of marketing brochures, white papers, newsletters, fact sheets, case studies, trade journal articles, reports, and other types of documents, as well as Web site content. Steve has personally authored over 50 technology and business white papers, and is a recognized expert in this field. In addition to specific publication services, he has planned and managed entire publication programs; advised on publication needs; and tailored publications to particular clients. Steve received a B.S. and M.S. in mechanical engineering from Stanford University.

Julie A. Martin

Senior Writer

Julie Martin joined Hoffman Marketing Communications after 19 years of experience in marketing communications, including nine years spent successfully building her own freelance writing business. As a copywriter, editor, and consultant, Julie created marketing communications collateral, wrote white papers, and provided consulting services to a range of technology companies across several industries, including manufacturing, financial services, healthcare, printing hardware and software, telecommunications, and IT. As part of this work, Julie wrote brochures, white papers, public relations materials, newsletters, Web copy, advertisements, direct mail, sales letters, business plans and presentations, market research reports, video scripts, and other deliverables. Julie has also written book chapters and thought leadership papers for consulting firms, including Capgemini, Accenture, and PricewaterhouseCoopers, as well as sell sheets and white papers for Ricoh, Siemens, Hewlett-Packard, and many others. Prior to freelancing, Julie served as marketing manager of an Internet software company and held various prior writing positions, including copywriter at a business-to-business advertising agency and marketing services writer for a global electronics company. Julie received a BS in Communications from Ithaca College with a minor in English.

Heather Drugge

Senior Writer

Heather Drugge brings over fifteen years of experience marketing products and services in both private and public sectors, including more than ten years in marketing for high-tech and biotech companies. As a writer, she has conceived and produced scores of marketing communication plans and hundreds of highly effective communications, including interactive software demos, white papers, web sites, brochures, spec sheets, press releases, byline articles, annual reports and much more. She has worked to generate communications materials for large software and services companies including Business Objects, Corel, Maximizer, Accenture and KPMG as well as for many technology start-up companies in areas as diverse as thin film, broadband, photovoltaics, semiconductors and cryptography. As manager of marketing communications at early CRM vendor, Pivotal Corporation, Heather established corporate and product positioning and grew the marketing communications team. For the last ten years, as a writer for high-tech and biotech organizations, Heather directs her writing acumen, creativity, and experience to developing marketing communications materials that generate results. She holds a Master of Arts from Simon Fraser University in Vancouver, Canada.

Steve Bosak

Senior Writer

Steve Bosak has spent over 20 years in high technology as a writer, editor and marketing communications specialist. He has worked at Palindrome Corporation/Seagate Software, Zenith Data Systems, and Sphere Communications developing white papers, brochures, case studies, newsletters, spec sheets, applications notes, technical presentations, and market analysis reports for business to business enterprise customers. As a freelance consultant, he has developed marketing communications, public relations collateral, and technical training materials for Cisco Systems, Dell, Novell, Crossroads Systems, Double-Take Software, and many other clients on network, security, storage, call center, and IP telephony technologies. His client marketing communication deliverables range from sell sheets to white papers and customer survey analyses. Steve began his career as a technology reporter and freelance journalist, publishing over 300 articles in magazines such as BYTE, PC Tech Journal, PC Magazine, PC World, Microsystems Journal and the Chicago Tribune, among many others. The CD-ROM Book, which he co-authored, was a best-seller for Prentice Hall, and was translated into Italian. He holds a BA from Columbia College of Chicago and an MFA from the University of Arkansas; both degrees are in English and communication. He is currently completing his PhD in technical communication at Northern Illinois University.