Senior Writers

Steve Hoffman

President and CEO

Steve Hoffman is president, CEO, and founder of Hoffman Marketing Communications, Inc. Under his direction, Hoffman Marketing Communications has gained a widely recognized reputation for providing high quality writing services, on time, and within budget constraints in a broad range of high-tech industries. Steve is responsible for development of his firm's highly successful virtual business model, adopted in 1999, in which highly talented senior writers are recruited nationally and work full-time from their homes. For 24 years, Steve has combined a technical engineering background with an understanding of business issues and technologies for high-tech companies to create marketing materials on complex topics. His award-winning deliverables appear in the form of marketing brochures, white papers, newsletters, fact sheets, case studies, trade journal articles, reports, and other types of documents, as well as Web site content. Steve has personally authored over 50 technology and business white papers, and is a recognized expert in this field. In addition to specific publication services, he has planned and managed entire publication programs; advised on publication needs; and tailored publications to particular clients. Steve received a B.S. and M.S. in mechanical engineering from Stanford University.

Julie A. Martin

Senior Writer

Julie Martin joined Hoffman Marketing Communications after 19 years of experience in marketing communications, including nine years spent successfully building her own freelance writing business. As a copywriter, editor, and consultant, Julie created marketing communications collateral, wrote white papers, and provided consulting services to a range of technology companies across several industries, including manufacturing, financial services, healthcare, printing hardware and software, telecommunications, and IT. As part of this work, Julie wrote brochures, white papers, public relations materials, newsletters, Web copy, advertisements, direct mail, sales letters, business plans and presentations, market research reports, video scripts, and other deliverables. Julie has also written book chapters and thought leadership papers for consulting firms, including Capgemini, Accenture, and PricewaterhouseCoopers, as well as sell sheets and white papers for Ricoh, Siemens, Hewlett-Packard, and many others. Prior to freelancing, Julie served as marketing manager of an Internet software company and held various prior writing positions, including copywriter at a business-to-business advertising agency and marketing services writer for a global electronics company. Julie received a BS in Communications from Ithaca College with a minor in English.

Steve Bosak

Senior Writer

Steve Bosak has spent over 20 years in high technology as a writer, editor and marketing communications specialist. He has worked at Palindrome Corporation/Seagate Software, Zenith Data Systems, and Sphere Communications developing white papers, brochures, case studies, newsletters, spec sheets, applications notes, technical presentations, and market analysis reports for business to business enterprise customers. As a freelance consultant, he has developed marketing communications, public relations collateral, and technical training materials for Cisco Systems, Dell, Novell, Crossroads Systems, Double-Take Software, and many other clients on network, security, storage, call center, and IP telephony technologies. His client marketing communication deliverables range from sell sheets to white papers and customer survey analyses. Steve began his career as a technology reporter and freelance journalist, publishing over 300 articles in magazines such as BYTE, PC Tech Journal, PC Magazine, PC World, Microsystems Journal and the Chicago Tribune, among many others. The CD-ROM Book, which he co-authored, was a best-seller for Prentice Hall, and was translated into Italian. He holds a BA from Columbia College of Chicago and an MFA from the University of Arkansas; both degrees are in English and communication. He is currently completing his PhD in technical communication at Northern Illinois University.

Barbara Clavan

Senior Writer

Barbara Clavan comes to Hoffman Marketing Communications with more than 20 years of experience as a technology marketing writer and consultant. She has provided strategic services across multiple industries, always emphasizing clear vision, a strong grasp of technical detail, and a desire to lead rather than simply echo the marketplace. Barbara’s work has contributed to key business-to-business sales and marketing initiatives for Sun Microsystems, Cisco, Sybase, Ariba, Wolters Kluwer, Allscripts, Thomson Reuters, Hitachi Data Systems, Vignette, Autodesk and many others. She has managed large-scale case study programs for several major enterprises, and has consistently delivered effective white papers, corporate and product brochures, positioning guides, sales presentations, application and product briefs, data sheets, web copy, magazine articles, newsletters, analytical reports, press releases, and other sales and marketing collateral. Her expertise extends to customer research scripts and interviews, along with associated executive reports and testimonials. In the past, Barbara has held creative and managerial positions with healthcare publishers, graphic design firms and financial institutions. She also achieved a rare distinction by publishing several crossword puzzles in The New York Times. Barbara received a B.A. in Political Science from San Francisco State University, and in her early years taught in public and private secondary schools, holding credentials in English and Government.