writing white papers – business white papers

Writing White Papers

Hoffman has developed more than 100 business white papers and technology white papers in the last few years alone (see the sample white papers below). Hoffman clients use Hoffman-written white papers in the following ways:

  • Post them on their Web sites
  • Include them in sales force materials
  • Distribute them in response to client inquiries
  • Hand them out at customer meetings and conferences
The core of Hoffman’s business is developing effective business white papers and technology white papers that help meet marketing communications and sales goals. Hoffman white papers:
  • Tell a compelling story
  • Properly articulate business challenges
  • Explain innovative technology-based solutions
  • Strategically address sales roadblocks.