White Paper Examples
Using a time-tested white paper methodology, Hoffman has developed more than 100 business white papers and technology white papers in the last few years alone (see the sample white papers below). Hoffman clients use Hoffman's technical white papers and business white papers in the following ways:
- Post white papers on their Web sites
- Include white papers in sales force materials
- Distribute white papers in response to client inquiries
- Hand out white papers at customer meetings and conferences
The core of Hoffman’s business is developing effective business white
papers and technology white papers that help meet marketing communications and
sales goals. (See our articles on how
to write a white paper.) Hoffman technical white papers and business white papers:
- Tell a compelling story
- Properly articulate business challenges
- Explain innovative technology-based solutions
- Strategically address sales roadblocks.
Browse our selection of business and technology white papers below.
Managing Healthcare IT Lifecycles (Symantec)
This white paper discusses how to improve patient care by managing IT lifecycles and processes
Business Issues: Cancer Treatment (Optivus)
In this white paper, we describe business considerations for a proton beam therapy treatment center
WAN Optimization for Mobile Computing (Circadence)
This white paper addresses WAN optimization challenges and cost-effective and secure solutions
Data Storage & Management for Virtualization and SharePoint (NetApp and Microsoft)
this white paper, we describe how NetApp virtualized data storage and
management works with Microsoft virtualization and online collaboration
Macromedia Flash: Enterprise Applications (Adobe)
In this white paper, we address delivering enterprise applications, content, and communications with the flash platform
Call Center Information Management (InStranet)
This white paper details delivering contextual information to agents for enhanced customer service
At Hoffman Marketing Communications, we believe a strategic white paper writing process is at the forefront of any great white paper writing company. We want all of our clients, present and future, to understand the strategy and professionalism behind each white paper we write.
The Hoffman Process: White Paper Methodology
Hoffman’s efficient white paper strategy—illustrated in the diagram below—ensures that your white paper project receives the same professional attention you'll find reflected in the documents in Hoffman’s portfolio.
The first step in developing white papers is to define the deliverable. The second step in the white paper process is a kick-off meeting or conference call. The process continues as Hoffman gathers and synthesizes the information you provide; in some cases, this step involves on-line research.
Next, Hoffman drafts a white paper outline for your approval and then submits the first draft for your review. Hoffman then incorporates your comments and feedback into the white paper while submitting illustration ideas. Throughout the process, Hoffman works with a designer you designate to ensure that the words, illustration, and document layout and design work together effectively.