Hoffman Writes Effective Whitepapers
To write a whitepaper, most technology companies have endured the frustrating process of trying one or more of the following strategies:
- They assign the white paper development and writing tasks to existing employees.
- They hire a PR firm to provide paper writing services.
- They engage product managers, developers, or engineers to write whitepapers.
Unfortunately, these approaches usually result in sub-optimal results. The reason is that each party lacks either strategic paper writing skills, technical understanding, or marketing experience—and all three are needed to develop highly effective whitepapers for technology firms.
Whitepaper Writing is the Core of Our Business Service
Hoffman Marketing Communications brings the right experience and skill sets to provide effective whitepaper writing services for businesses. Hoffman whitepaper writers understand technical issues, keep the clients’ customers in mind, and have proven their ability to communicate in writing to a range of audiences. The results keep Hoffman clients coming back for more.» Find out more about how we develop white papers